SMEs has to do their job well, GingerCraft has to let it know to the whole world. How? Usign crossmedia strategies, capable of conveying the same message on many media channels, using the best language and strategy for each of them: an unique opportunity to reach your customers.
As underlined by world famous Prof. David Weinberger, markets are conversations, the era of monodirectional conversation is over. Nowdays consumers are much more demanding, less loyal to the brand and receptive to companies who want to engage a conversation with them as peer.
Companies have to start a genuine conversation. They must communicate their message, while showing interest in the messages sent by consumers to them, in a genuine and constructive way.
A company cannot underestimate the importance of marketing and advertising, especially when it has a presence on the internet and wants to explioit social media.
Firstly is necessary to understand the very true needs of the company and its product, in order to identify properly the audience target and than plan a comprehensive approach to communicate correctly the message. Marketing and advertisign are inseparable, as they are both equally critical to a company success.
GingerCraft has the required skills to help customers plan correctly effective maketing strategies, following them with a fresh and dynamic advertising crossmedia campaign to get the most out of the new media channels.
GingerCraft has refined its skills and can now engage the company in a genuine conversation with its customers, leveraging in particular:
- Traditional advertising with added elements of uniquenes: theme websites, social components, ...
- Direct marketing: newsletter, special promos, incentive, ...
- Promotional blog: for mid-long term campaigns
- Tribal marketing: promotional presence in web communities and social networking sites
- Buzz marketing: leveraging the power of "opinion leaders" from the blogosphere to trigger world-of-mouth
- Viral marketing: launch of high impact viral initiatives (video, photo, copywriting, ...
GingerCraft is made of professionals that have developed a strong network of personal and professionals relations with the main advertising and P.R. players in the Italian and European market, enabling our customers to reach immedeately and effectivly their audience.
Putting your communication needs in our hands, means having a comprehensive strategy planned entirely by GingerCraft, leaving you and your company bothering of your products and services development.